Founded by Shubham Kansal, DietGhar combines cutting‑edge artificial intelligence with deep cultural knowledge to offer scientifically‑backed, region‑specific nutrition guidance for the nation’s diverse population.
New Delhi, India – January 23 2026 – Today marks the official launch of DietGhar, an innovative health‑technology platform that harnesses artificial intelligence to generate personalized Indian diet plans tailored to individual lifestyle, health goals, and culinary preferences. Conceived and led by serial entrepreneur Shubham Kansal, DietGhar addresses a critical gap in the Indian wellness market: the scarcity of scalable, evidence‑based nutrition solutions that respect regional food habits while leveraging modern dietary science.
“India’s dietary landscape is as rich and varied as its cultural tapestry, yet most digital nutrition tools are built on Western eating patterns that seldom translate to our kitchens,” said Shubam Kansal, Founder & CEO of DietGhar. “By integrating AI with a granular understanding of Indian cuisine from the millet‑rich plates of the South to the lentil‑laden thalis of the North we are giving every Indian, regardless of geography or economic background, the power to make informed, health‑optimising food choices.”
Why DietGhar Is Needed Now
- Rising Lifestyle‑Related Diseases: The World Health Organization estimates that over 130 million Indians now live with diabetes, hypertension, or cardiovascular disease, conditions closely linked to dietary habits.
- Cultural Diversity in Food: India boasts more than 2,000 distinct regional dishes, each with unique nutrient profiles, making one‑size‑fits‑all diet recommendations ineffective.
- Limited Access to Qualified Nutritionists: While urban centers enjoy a concentration of dietitians, rural and semi‑urban populations often lack affordable, personalized guidance.
DietGhar’s AI engine bridges these challenges by analyzing a user’s health data (age, gender, BMI, medical history), activity levels, and food preferences to generate a fully customized daily menu that aligns with Indian culinary traditions. The platform also offers:
- Dynamic Meal Planning – Weekly menus adapt in real time to changes in user metrics, seasonal produce availability, and local price fluctuations.
- Ingredient Substitution Engine – When a user lacks a specific ingredient, the system suggests culturally appropriate alternatives without compromising nutritional balance.
- Smart Grocery Integration – Direct links to partner retailers enable seamless ordering of recommended items, supporting both convenience and the growth of local supply chains.
- Progress Tracking & AI‑Driven Coaching – Continuous monitoring of weight, blood glucose, and other health markers allows DietGhar’s virtual coach to provide actionable feedback, nudges, and motivational content.
Cutting‑Edge Technology Backed by Scientific Rigor
DietGhar’s AI platform is built upon a proprietary Nutrition Knowledge Graph that maps over 15,000 Indian food items to their macro‑ and micro-nutrient compositions, cooking methods, and glycemic indices. This graph is continuously enriched through collaborations with leading nutrition research institutes, including the All India Institute of Medical Sciences (AIIMS) and the National Institute of Nutrition (NIN).
Machine‑learning models are trained on anonymized data from over one million Indian users who have opted into research programs, ensuring that recommendations are both evidence‑based and culturally resonant. All algorithms undergo regular peer review and compliance checks to meet Indian regulatory standards for health‑related digital services.
Empowering the General Public
DietGhar is purpose‑built for the broad Indian audience—from busy metropolitan professionals seeking quick, healthy meals, to families in tier‑2 and tier‑3 towns looking for affordable nutrition guidance. The platform offers three subscription tiers:
- Free Plan – Free 7 Days Diet Plan
- Spark Up Plan (₹699 ) – 14 Days Spark Up Plan
- Power Up Plan (₹1299 ) – 28 Days Power Up Plan
- Health Habits Plan (₹12999 ) – 336 Days Health Habits Plan
Early adopters have reported measurable health improvements within weeks of enrollment. A pilot study conducted in partnership with the Delhi Health Authority demonstrated a 12% average reduction in fasting blood glucose and a 5% increase in daily vegetable intake among participants after a single month of guided use.
Roadmap and Future Initiatives
- January 2026 – Launch of the web‑app and iOS/Android mobile applications.
- Q2 2026 – Integration with wearable devices (e.g., Fitbit, Apple Watch) for real‑time activity syncing.
- Q3 2026 – Introduction of DietGhar for Enterprises, offering corporate wellness programs and employee health dashboards.
- 2027 and Beyond – Expansion into regional languages (Tamil, Bengali, Marathi, etc.) and partnership with government nutrition schemes to amplify public health impact.
About DietGhar
Founded in 2024 by Shubham Kansal, a technology entrepreneur with a background in data science and a lifelong passion for nutrition, DietGhar is headquartered in New Delhi. The company’s mission is to democratize personalized nutrition for every Indian, leveraging artificial intelligence to transform traditional food wisdom into actionable, health‑optimizing guidance.
